Pelicans' 'Program': Building a Sustainable Winning Culture

In the ever-competitive world of professional basketball, building a sustainable winning culture is a feat that often eludes even the most talented teams. However, for the New Orleans Pelicans, head coach Willie Green has made it his mission to establish a “program” that fosters long-term success.

Green’s vision for the Pelicans extends far beyond the confines of a single season or a fleeting playoff run. Instead, he aims to construct a foundation that nurtures a winning mentality, cultivates high-character individuals, and promotes continuous growth and development.

“We are trying to build starting with our foundation,” Green explains. “It starts with the people we bring into our building. That contributes to having a healthy program. High-character people who bring a ton of energy. Who are hard workers. That’s a program we are trying to build.”

The Pelicans’ recent success, with back-to-back winning seasons for only the second time in franchise history, is a testament to the impact of Green’s approach. By prioritizing drafting and developing talent in-house, the team has unearthed gems like Trey Murphy, Herb Jones, and Jose Alvarado, who have all seamlessly integrated into the rotation as promising young players.

Murphy’s sharpshooting abilities, Jones’ tenacious defense, and Alvarado’s infectious energy have proven invaluable assets, showcasing the rewards of a well-executed talent development strategy. Even in games where their star players struggle, the Pelicans have demonstrated an ability to win through collective effort and a commitment to their principles.

“This is how you build a winning franchise,” affirms Larry Nance Jr., a seasoned veteran who has witnessed the benefits of a patient, steady approach. “Those franchises that go from low wins to 60 wins, that’s not sustainable. You build a successful franchise, a successful roster, a successful team by steadily growing. Steady improvement. Keeping the core together. And really, being willing and able to play alongside each other.”

The Pelicans’ journey serves as a blueprint for teams seeking to establish a lasting legacy. Green’s emphasis on character, work ethic, and continuous improvement resonates with the ethos of championship organizations like the Denver Nuggets, Milwaukee Bucks, and Golden State Warriors – franchises that have built their success through a methodical, sustainable process.

As the Pelicans continue to evolve under Green’s leadership, their pursuit of a “program” that transcends fleeting successes becomes increasingly palpable. With each hard-fought win and each promising young talent that emerges, the foundation for a winning culture solidifies, laying the groundwork for a future where sustained excellence is not merely a goal, but an ingrained part of the Pelicans’ identity.