Oregon Air Max 1: Division Street Scores with NIL Sneakers
In the ever-evolving landscape of college athletics, the name on the front of the jersey often takes a backseat to the brand on the shoes. For the University of Oregon, that brand is Nike, and the Ducks have found a way to turn that partnership into a lucrative revenue stream for their student-athletes through the magic of NIL.
Division Street, the Oregon-driven NIL collective, has partnered with the university to release the “University of Oregon” Air Max 1 sneakers, a highly anticipated and limited-edition collectible that promises to be a slam dunk with fans and sneakerheads alike.