OSU Star Lands Sneaker Deal, Gears Up for March Madness
In a move that reflects the rapidly evolving landscape of collegiate athletics, Ohio State women’s basketball standout Jacy Sheldon has inked a trailblazing partnership with sneaker brand Crossover Culture, becoming one of the first athletes to sign a name, image, and likeness (NIL) deal with the company.
The senior guard, who has been a pivotal force for the Buckeyes this season, leading the team in scoring with an impressive 18 points per game, is the sole female athlete among the initial group of five to join forces with Crossover Culture.