Sports Marketing

The Caitlin Clark effect is in full swing as the Indiana Fever prepare to welcome the Iowa superstar to their WNBA roster. The highly anticipated arrival of the NCAA’s leading scorer has sent shockwaves through the league, with fans scrambling to secure tickets for the 2024 season. Fever officials wasted no time capitalizing on the Caitlin Clark craze, putting single-game tickets on sale immediately after her announcement to enter the WNBA draft on February 29th.

As the 2024 Major League Baseball season unfolds, a concerning narrative has emerged in the sunny confines of loanDepot Park, home of the Miami Marlins. Despite the team’s promising playoff run the previous year, the turnstiles have remained alarmingly dormant, casting a shadow over the organization’s efforts to cultivate a dedicated fan base. The jarring attendance figures released by Baseball Reference paint a sobering picture. The Marlins find themselves tied for the second-worst percentage of stadium capacity filled, a disheartening 40% on average.