Sports Technology

F1 Races into Digital Future with Globant Partnership

In the fast-paced world of Formula 1 racing, where split seconds can make all the difference, the sport is revving up its digital presence with a multi-year partnership with technology innovation company Globant. This strategic alliance aims to elevate the fan experience by leveraging cutting-edge technology to deliver real-time content and enhanced mobile applications. The first joint project between F1 and Globant will focus on refining the content delivery system used on the teams’ pit wall during races.